Why small is better
We all have seen an example
of the popular saying “Good things comes in small packages”, but nowadays
everything comes in small packages literally .It’s not that the companies have
taken the saying too seriously, it’s just that they have finally recognize the importance
of saving the planet in which their business is best known. In past few years
many big manufacturing companies have taken steps to reduce their carbon
footprints, one of them is streamlined and compact packaging of sales products.
Smaller sales package= Huge
savings on paper (e.g. in form of concise user manual) + Smaller and lighter
packaging reduces transportation needs + few things to recycle in the end.
To throw some facts and
figures let us take simple example of cell phone sales package of Nokia.
According to company’s
report [1] from 2006-2008:
Compact packaging has saved 99000 tons of paper in user guidance
and
packaging material
Transportation efficiency:
The report also states that
in theory in all of Nokia deliveries every other truck has been omitted. It has
generated € 474 M direct monetary savings
from reduced materials and transportation costs.
Recyclable material:
They prefer easily
recyclable paper over plastic as material. Nokia states that it uses less than
5% of plastic as packaging material.
This just an example of
Nokia, combined the saving of all the products besides just cell phones and all
the product manufacturing companies these figures will be astonishing. Clearly
all the manufacturing companies have either adopted or are planning to adopt
the idea of compact sales packages because it’s a win-win situation for them as
it saves carbon foot prints and also reduces their logistic cost.
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